Managed email marketing software are the most popular, they usually operate freemium model at first, you have access to maybe 2000 or more users and campaigns per month for free, and later when your email list increases you need to scale which usually comes at a higher cost especially if your email list is huge. This gives you more control over your email marketing campaigns and also allows you to customize your marketing messages according to your own specific needs and desires.Įmail marketing remains one of the most viable ways for any business to reach out to potential customers, engage with them, and covert sales. Self-hosted email marketing software and applications are a great way to keep your email marketing data and list management in-house.
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